Mini Golf On The Go
Mini Golf On The Go was our final client of the Spring 2021 semester for whom we managed Facebook and content creation. Mini Golf On The Go is a student-run business that enlisted our assistance and expertise in social media management and organic growth. The Facebook algorithm is complex and our team utilized their digital marketing backgrounds to leverage visual content on the platform.
Woodland Baking & Coffee
Woodland Baking & Coffee is opening in Spring 2021 and Maple Street Media is helping them generate buzz online. Creating and running profiles on Instagram and Facebook we have seen our strategies help their engagement take off, netting over 150 followers in one day. The Maple Street Media team is also engaging in media relations writing press releases and distributing them, identifying and pitching to relevant news outlets and journalists. A Google My Business profile is also being created for Woodland Baking & Coffee.
Maple Street Media created a content calendar and managed the LinkedIn and Twitter accounts for InSpace Proximity for three weeks. The project left InSpace Proximity with a content calendar template, samples of posts, research regarding social media industry trends, and a 66% increase in LinkedIn following and a 36% increase in Twitter following.
Mala Technology Advisors
We worked with the owners of MALA to create a comprehensive brand identity and social media strategy. The social media platforms we dove into are Facebook, LinkedIn, and Twitter. MALA Technology advisors are in the B2B tech/IT/cloud/SaaS space so extensive research into trends and best practices in that space was conducted by our team. We delivered to MALA a digital presence brand strategy document outlining out research and tips for being successful online as a thought leader in the industry.
The team at Maple Street Media worked with the Special Collections Department at Champlain College to create the invitation for their annual local history event. Over 5 design options were provided to the client, after which a live edit meeting took place to finalize the design.
Vermont Student Assistance Corporation
Maple Street Media met with VSAC to complete programming for the organization's GEAR UP Program. The MSM team created a Communications Channels and Engagement survey as well as strategic communications plan for the implementation of a points system wherein GEAR UP families gain points by attending certain events and participating in programming to win certain prizes.
For Blood Moon Comics, Maple Street Media helped the business to promote a new comic book series through the creation of a media contact list and pitching. The MSM team also analyzed the business's website and conducted a website audit with useful information about user interface experience.